On September 5th, 2014, the 10th "China Household Appliances Innovation Achievements" awarding ceremony hosted by China Household Research Institute was staged at the German Exhibition Berlin Hall. Chinese home appliances once again became the media focus of the show. This year's innovation achievement selection activities, while conducting in-depth discussions on industrial structure upgrading and intelligent innovation development, also once again demonstrated the innovative charm from the great powers of the East on the world stage.
For more than 30 years, China's home appliance industry has grown from nothing to nothing, from the ridiculousness of the fertile soil, from China's agent processing to own world-renowned brands, from technology introduction, product imitation to independent innovation, which condensed The sweat and pride of generations. In spite of the ups and downs, it has never been able to erase the spirit of Chinese home appliances. Today, China has become the world's home appliance factory, providing about half of the world's household appliances every year.
However, the scale of China's home appliance industry has been rolled out, but the height is not enough. In the international market, “Made in China” is also carrying the curse of low quality and low price. A home appliance industry revolution based on the spirit of innovation is imperative. And now, this revolution is at the time.
With the country's home appliance support policy going away, China's home appliance industry, which lacks policy dividends, has been slightly exhausted in the past two years. Under the tone of the government weakening the GDP orientation and establishing "adjusting the structure and stabilizing the growth", the home appliance industry has stepped on the brakes with triumphant momentum, especially the objective influence of the world economy falling, the market consumption is sluggish, and the days when China's home appliances are not seeking quality. At the end. Innovation is the only magic weapon for enterprises to keep pace with the times and transform high-end.
Under the inspiration of the spirit of innovation, the “China Household Appliances Innovation Achievements Selection” came into being. The selection is sponsored by China Household Electrical Appliances Research Institute, which is dedicated to the "innovation ceremony" of products, technology, industrial design and enterprise standards in China's home appliance industry. It has "technical innovation", "product innovation enterprise standard innovation" and "industrial design". Innovative "four major awards, the scope of the award covers, electrical and other product areas.
With the professional, authoritative and fair selection method, the “China Household Appliances Innovation Achievements” selection campaign has received strong support from the Ministry of Foreign Affairs, the Ministry of Commerce and other leading departments since the beginning of 2005, and has been widely valued by well-known home appliance companies at home and abroad; The awards ceremony and award-winning product exhibition held in Berlin have become an important traditional event of the IFA exhibition. They are highly valued and supported by European institutions including the German Ministry of Economic Affairs and the organizers of the IFA exhibition, and have been unanimously recognized and praised by Chinese and foreign media. In 2014, the award ceremony of "China's Household Appliances Innovation Achievements" was held at the right time. As one of the most economically dynamic countries in the world, China's huge manufacturing capacity has made the world amazed. But how to turn scale advantage into quality advantage and realize the move from "Made in China" to "Created in China" is an arduous task. Especially in the market, "ceiling", the industry is in urgent need of transformation and upgrading, this award ceremony not only makes the world marvel at China's product and technology innovation, but also brings unlimited confidence to the industry.
During the award ceremony, the results of the “Top Ten Brand Evaluations of China's Household Appliance Industry in 2013-2014” were announced during the same period. The evaluation activity was commissioned by the Consumer Products Industry Department of the Ministry of Industry and Information Technology, and was officially launched at the end of March 2014 and ended with a brand evaluation at the end of July. The activity implemented the “Guiding Opinions on Accelerating the Construction of Independent Brands in China's Household Appliance Industry” issued by the Ministry of Industry and Information Technology, which will help promote the transformation of the home appliance industry from manufacturing advantages to brand advantages, and accelerate the formation of adaptation requirements for the development of the industry. The brand cultivation system is of great significance. At the same time, the evaluation scope of this event has expanded from eight types of products in 2013 to ten categories of products such as covering, washing machine, air conditioner, freezer and water storage. After various stages such as enterprise declaration, material submission, data review, brand initial evaluation and expert review, 75 outstanding brands were selected from the finalists. The event won the society's past attention and market affirmation.
In the process of selection of innovative achievements, as a representative of the booming online channel and the only innovation achievement, the e-commerce platform was launched and participated in it, which invisibly demonstrated the innovation of the sales mode of China's home appliance channel.
In 2014, China's home appliance industry suffered setbacks in the way forward; in 2014, China's home appliance industry ignited the beacon of hope with innovation, starting from the "China's household appliances innovation achievements", Chinese home appliances people are driving down the next journey.